What is Visa Click to Pay?

It's Visa's implementation of EMVco's industry-wide standards and specifications that will create a fast, frictionless shopping experience.
Click to Pay symbol and Visa logo. Online checkout made easy. The Click to Pay symbol is a trademark owned by and used with the permission of EMVco.LLC.

Online shopping. Simplified

Closeup of a tablet displaying the Visa checkout experience.

Easy

Enrolled customers no longer have to enter account numbers, look up passwords or fill out long forms to make a purchase.

A smiling woman looks at her phone.

Smart

Fast, simple digital checkouts reduce friction, which can help to lower cart abandonment and increase conversions.

A young, female worker uses her laptop at her desk.

Secure

Visa uses multiple layers of payment security to protect sensitive customer and transaction information. With Visa, your customers can buy with confidence.

Visa Click to Pay. Built to handle ecommerce’s biggest challenges

Online shopping isn’t frictionless. And that’s why adding an evolved guest checkout experience is so important.

+ 5 %

gap between card present and card not present authorization rates.¹

14 %

expected annual eCommerce fraud growth rate through 2023.²

86 %

of mobile eCommerce carts are abandoned. On desktop, it’s 73%.³

Sources: 

1 2020 VisaNet Global Data
2 eCommerce Fraud Trends 2019, Merchant Fraud Journal, https://www.merchantfraudjournal.com/ecommerce-fraud-trends-2019/
3 Forbes, Why Cart Abandonment Rates Aren’t Falling, 2018, https://www.forbes.com/sites/paultalbot/2018/06/27/why-cart-abandonment-rates-arent-falling/#7f1bfd7f7bb6

The EMV® SRC payment icon, is a trademark owned by and used with permission of EMVCo, LLC. 
EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.

The online checkout has evolved

Contact your Visa account executive and learn how Visa SRC can enhance your business now.
Get started

Have further questions?

Read our FAQ about the new way to checkout online with a Visa card.