Visa signage delivers value to your business
When Visa signage is displayed on the merchant entrance, consumers surveyed in the US are:
3X more likely to think merchant is reputable
2X more likely to enter an unfamiliar store
Value of Visa research was commissioned by Visa, and conducted by an independent research firm, Ipsos Loyalty, using an online survey among credit, debit or prepaid cardholders in June 2017. Based on the average of Extremely likely and Very Likely respondents in the Grocery, Retail, Restaurants and Travel/Entertainment categories combined. Lift is relative to absence of signage.
